AMERICAN LUTHERIE is the quarterly publication of the Guild of American Luthiers. Our 8 1/2" x 11" format journal, 72 pages in length, reaches over 3,500 Guild members, as well as numerous other luthiers and aficionados in the field. We are a non-profit membership organization. Ads do not cover our publishing costs like they do in commercial magazines. We consider ads to be an information resource for our members. We want to keep the number of pages devoted to ads low, so we can keep the number of pages devoted to articles high. We only offer quarter-page and eighth-page ads (and we won’t combine ads to make larger ads).
AMERICAN LUTHERIE is printed in full color. Ads can be in black & white or color, and there is no additional charge for color ads. Please see and follow our guidelines below, for color ads.
| RATES: |
|
|
| |
Member |
Non-Member |
| Quarter Page (vertical) |
$200 |
$400 |
| Eighth Page (horizontal) |
$100 |
$200 |
New Discount: Discount 10% if you run your ad on an ongoing basis (insert in every issue for at least four issues) or if you pay in advance of publication. (Discount cannot be combined if you do both.)
DEADLINES FOR INSERTION REQUESTS:
Contact us by these dates to reserve space for your ad in a specific issue. We need to have your new art (or instructions, see below) in hand a few weeks after the insertion date, but sooner is better. Contact Deb by email (galdo “at” luth.org) if you’re planning to send new art.
AL#109 (Spring 2012) — January 6, 2012
AL#110 (Summer 2012) — April 6, 2012
AL#111 (Fall 2012) — July 6, 2012
AL#112 (Winter 2012) — October 5, 2012
HOW TO SUBMIT AN AD:
All advertising art in American Lutherie is in electronic format. You may submit a workable file, or we can typeset the ad for you and send a draft by e-mail for your approval.
Ad sizes are:
1/4 page ad – 3.6" wide by 4.85" tall
1/8 page ad – 3.6" wide by 2.35" tall
The file format that works best for us is high-resolution PDF in CMYK color space. High-resolution TIFF in CMYK color space may also be acceptable. If your ad has no color elements, either 1-bit B+W (1000 lpi or better) or 8-bit grayscale (300 lpi or better) is okay. Fonts must be included in PDFs. Please do not send application files such as Adobe Illustrator or Microsoft Word. Send ads as attatchments, not as pictures in an e-mail. Always send an additional e-mail message with no attachment, stating that you have sent an attachment to us; our spam filter may have eaten it. E-mail us with any questions.
To submit an ad for us to typeset, please send the following:
• A sketch or example of the ad as you would like it to appear.
• Good PDF or TIFF files of any logo or other specific art which is to appear.
• Good separate high-resolution files of any photographs.
Our typesetting service is free for ads that will run four or more times; otherwise there will be a charge of $25–$50 depending on the complexity of the ad. Minor updates and changes can be made from time to time without charge, but we'll bill you for larger or more frequent changes.
A word about the look of ads in American Lutherie:
American Lutherie is an educational fine-craft journal, so we ask that you keep the look of your ad harmonious with our content. Please avoid the following: solid black backgrounds; white backgrounds with no box at the edge; big loud lettering with exclamation points; jarring color combinations or anything else that looks like a Harbor Freight ad. If you are not sure what we’re referring to, please don’t hesitate to have us put together your ad art for you.
MEMBER RATES: Your 2012 GAL dues must be paid to receive the member rate for ads in our 2012 issues.
PAYMENT — Enclose payment with your insertion order, or we can bill you upon publication. A late charge will be applied to overdue accounts. If you wish your ad to run in each issue until further notice, please email or mail a letter stating just that.
We cannot guarantee inclusion of ads that reach us after the deadline, or do not meet our requirements. Send copy as early as possible. Call or email to reserve space if your copy will be arriving just before deadline. We reserve the option not to run your ad if we deem the content or style inappropriate to our readership or to the thrust of our journal.
Guild of American Luthiers, 8222 South Park, Tacoma, WA 98408
Phone: (253) 472-7853 E-mail: galdo"at"luth.org
