DEADLINES FOR INSERTION AND NEW COPY:

AL#93 (Spring 2008) — Jan. 4th, 2008
AL#94 (Summer 2008) — Mar. 21st, 2008
AL#95 (Fall 2008) — Jul. 11th, 2008
AL#96 (Winter 2008) — Oct. 3rd, 2008

HOW TO SUBMIT AN AD:
All ads in American Lutherie are laid up electronically. We do not use camera-ready copy. We will typeset the ad for you and send a draft by mail or e-mail for your approval. To submit an ad for us to typeset, please send the following:
• A sketch or example of the ad as you would like it to appear. Proportions are:
1/4 page ad – 4 1/8" wide by 5 3/4" tall;
1/8 page ad – 4 1/8" wide by 2 3/4" tall.
• Good separate copies of any logo or other specific art which is to appear. This can be on paper or in a high-resolution image file.
• Good separate high-resolution files of any photographs. Or, you can send the original negative, slide, or print, which we will return.

Our typesetting service is free for ads that will run four or more times; otherwise there will be a charge of $20–$30 depending on the complexity of the ad. Minor updates and changes can be made from time to time without charge.

If you are preparing your own ad art electronically, we may be able to work from your files. Formats that work best for us are high-resolution TIFF or PDF. Please do not send application files such as Adobe Illustrator or Microsoft Word. E-mail us with any questions.

MEMBER RATES: Your 2007 GAL dues must be paid to receive the member rate for ads in our 2007 issues, and your 2008 dues must be paid to receive the member rate for ads in our 2008 issues..

PAYMENT — Enclose payment with your insertion order, or we can bill you upon publication. A late charge will be applied to overdue accounts. If you wish your ad to run in each issue until further notice, please email, fax or mail a letter stating just that.

We cannot guarantee inclusion of ads that reach us after the deadline, or do not meet our requirements. Send copy as early as possible. Call or email to reserve space if your copy will be arriving just before deadline. (Express mailing is usually not necessary if you call ahead.) We may choose not to run your ad if we deem the content or style inappropriate to our readership or to the thrust of our magazine.

Guild of American Luthiers, 8222 South Park, Tacoma, WA 98408
Phone: (253) 472-7853 E-mail: galdo"at"luth.org